National Expert on Marketing Presents Two-hour Workshop at MICA Conference

Every workshop at the Maine International Conference on the Arts promises to provide an incredible learning experience for conference goers. One of these amazing opportunities to learn is the marketing workshop provided by Stephen Belth. This workshop will provide you with everything you need to develop a strong marketing strategy for yourself, your organization, or your community. This workshop alone is worth the registration fee.

It is not possible to find many people more qualified to teach a two-hour workshop on marketing in the arts than Stephen Belth. As Director of Arts Marketing Network, Inc. (AMN), Stephen has developed literally hundreds of audience acquisition and retention campaigns for cultural institutions throughout the United States. With expertise in direct marketing, market research, interactive and e-promotion, graphic design, and strategic planning, his programs have delivered millions of dollars in ticket sales and membership revenue and have helped orchestras, performing arts organizations, and museums dramatically increase their audiences.

His client roster has been highlighted by the Miami-Dade County Department of Cultural Affairs, Boston Symphony Orchestra, Seattle's ACT Theatre, Live From Lincoln Center, the Brookfield (IL) Zoo, the John G. Shedd Aquarium, KUOW-FM, Seattle’s Public Radio station, Indiana University, Arts Administration Program, IU Auditorium, Tanglewood, Ravinia, and the Cleveland Orchestra, among others.

Prior to founding AMN, Belth held the position of Vice President for Marketing and Communications for the Chicago Symphony Orchestra (CSO) from 1995-1998. While there, he supervised all promotion, brand identity, graphics, and communications of this 107-year-old company, during which annual sales revenue grew from $15 million to nearly $23 million.

Prior to his work at the CSO, Belth was Senior Director of Marketing and Communications for the Los Angeles Philharmonic and Hollywood Bowl, a $40 million-a-year institution, credited with the most individual tickets sold of any major orchestra. Among his campaign highlights were “Philharmonic Style,” a program designed to attract younger audiences to concertgoing, and “The Pool Circle,” a Hollywood Bowl value-added subscription program which created a platinum circle among the Bowl’s already affluent subscribers.

In the decade before going to the LA Philharmonic, Belth was President and Founder of Arts and Science Development Service, Inc., a unique service company, providing database marketing to more than 300 hundred arts and cultural institutions nationally (ASDS).

Belth currently serves on the Steering Committee of the National Arts Marketing Project of Americans for the Arts. He has presented seminars in performing arts marketing for the League of American Orchestras (formerly American Symphony Orchestra League,) Indiana University, University of Chicago, and the Arts and Business Council of Chicago and is a frequent speaker at marketing conferences and trade shows. He has taught marketing at Columbia College, Chicago, has published several articles on marketing, and is currently working on a book on audience development.

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